OK Go has done it again. Of course, you’ve probably already seen this video by now, but I thought I’d put it up anyway. They are crazy good at coming up with ingenious music videos.
This video for ‘Upside Down & Inside Out’ was actually filmed in zero gravity at a Cosmonaut training facility outside Moscow. Believe it or not, it was filmed in a single take that involved them doing a total of eight zero gravity loops in a hyperbolic airplane which gives them just thirty seconds of zero-G at a time. They build this set inside a larger cargo plane.
You can hear them talk about the video here on NPR:
It’s rather insane.
The band originally formed in 1998 in Chicago. Within a couple of years, Ira Glass, also based in Chicago, asked the band to be the official house band for his live performances of This American Life. Since then, they moved on to Los Angeles to further their career, which has done quite well.
It seems that while a lot of people think they are just trying to up the ante every time they make a music video, they insist that they aren’t doing that. They just want to do something that they themselves would think is cool and hopefully other people will too.
They’ve done some pretty incredible things, as I’ve shown before. The song is actually pretty darn good, too, which is definitely a bonus. In fact, their music is generally just easy to digest, I believe. How can you not like it, really? It’s fun, clean, and exciting.
OK Go just released a great video. Again. (Image from independent.co.uk)